I have always considered Latex paint to be more nontoxic that alkyd or other oil based paints. This paint takes non toxic to a new level in that it apparently actively works to absorb and neutralize impurities and odors in the air. We live in the city here and are exposed to all the city crud from cars and trucks going by all the time and we should get some benefit from the air cleaning effect claimed by this paint. It is not latex I think but it is a water borne coating which claims to use nano technology which makes me think of Ben Bova novels. I am ready to embrace Nano Tech and spread it around. The price is higher than we usually pay but if the benefits live up to the claims , I am good with that.
Pros: Easy Instructions, Easy to Apply, Easy to Clean, Easy to Use, Even Application, Good Coverage, High Quality of Material